STEVE JOBS ON WHY XEROX FAILED
(AS WELL AS OTHER BIG COMPANIES)
HARVARD BUSINESS REVIEW ON
BLUE OCEAN STRATEGY
BUSINESS AS USUAL IS NOT AN OPTION . . .
Major firms repeatedly fall to paradigm shifts with increasingly shorter lifespans.
The rate of change is rapidly accelerating with new technologies and business models.
Competing in cut-throat Red Ocean markets, with declining margins, is a losing game.
Smart firms use innovation strategies to create uncontested Blue Ocean markets.
Pivots can involve markets, channels, value capture, technology, platforms or other elements. Such pivots have been the key to success for many multi-billion-dollar firms.
Once product-market fit has been established, Design for Six Sigma (DFX, FMEA, DOE,ALT, computer modeling) is used to insure that you meet customer expectations, reduce time-to-market and avoid high warranty costs and loss of company reputation.
Although training will teach these new operational skills, the more important challenge is breaking away from old managment mindsets to embrace this new innovative culture of rapid, customer focused, iterative testing.
To achieve competitive pricing, quality and performance, Lean is used to eliminate waste in operations and inventory, while Six Sigma is used to minimize product or service variations and defects.
- Continuous Improvment greatly benefits both the company and its customers.